And again, I think it’s sort of like we decided to invest in an enterprise level CRM, because what we found was we were sort of building websites. Yeah, we became a HubSpot partner, like, probably, I guess it must have been 2016, something like that. If they work together in a business, then they can achieve really good things. The thing is that SEO and PPC work really well together, right? I think the SEO team can learn so much from the PPC team, and the PPC team can learn so much from the SEO team. Plus, paid ads give you better quick results, right, compared to organic, which needs a lot of discipline, right!Īnd I think it is really a hardship. Because if you do well organically, it means that we’ll have more budget to kind of spend on paid traffic. I always say to people, look, although we are a paid search agency, I want you to do well organically. It’s not that I don’t believe in organic. So that’s really kind of why I elected to kind of go down the route of running sort of paid search rather than organic. I think the thing is, I met up with a lot of people back in sort of 99, 2000, and I realised they were technically much better than I was in terms of the kind of coding side of things and just understanding how everything worked much more sort of articulate when it came to writing ad copy and stuff like that. I just think it was one of those I think I was better at PPC, right? So I just kind of chose to do that rather than doing kind of like something else that I wasn’t particularly good at. Right? So I think in some respects it wasn’t a case of like, I didn’t want to do SEO. And I always kind of said that what we were really doing is we were helping Google back then to learn the things that they needed to kind of fix in order to make it safer for the kind of the end user. I think in some respects, back when I first started doing SEO, it was sort of a lot of keyword stuffing and really it was kind of Black-hat stuff, like stuff off-page, right? Stuff that really kind of got you into trouble. So we run all their Google, all their Facebook, all their Microsoft, everything across the board. It might be they need help with Google and we’ll just run their Google Ads for them.īut it could be that some clients that we work with don’t have any sort of marketing expertise at all. And in some cases, we’ll run just one aspect of their marketing strategies. We do a lot of advisory work for people, consulting, training, as well as running campaigns for clients that we work with. So we’re a consultant agency and advisory. So this is like our 10th year of trading, I would guess it’s probably although it’s an agency, I call it more of a consultancy. And then in 2012, the agency that I’m running now, Spades Media, I set that up in 2012. I was really learning about programming, but I was sort of semi-retired, right? I took a little bit of a break and just sort of relaxed and chilled out for a bit. Then I got involved in programming back in 2010 and really sort of like 2010 to 2012. I then got involved in affiliate marketing. And really since then I think in 2000, I set up my very first sort of specialist paid search agency. So I learned a little bit about sort of, again, SEO, PPC wasn’t really a thing back then, but I sort of soon became aware of the fact that PPC was something that people could do. So for me, it was a case of, okay, we built the websites, and all of a sudden you need to learn about marketing. This is about 1999, and obviously, we would build great websites for people, and then the clients would say, well, what do we do now?Īnd obviously, the next thing is, once you’ve actually got a website you need to try and do some SEO and rank the site and just basically do some marketing of it. So my first job in digital marketing, if you like, I was basically the national sales manager for a web design company. So I became really interested in the internet as a potential career opportunity. All of a sudden, just like one fixed fee. So obviously when broadband came about, it was fantastic. I was running up really big telephone bills because we were paying dial-up. Actually, my first Windows Computer with Windows three, that was my first Windows computer. And around the mid nineties, the internet had just started. I did that for about twelve years, and every year I made more money, but every year I hated the job more and more. So I did twelve years working in insurance for financial services. And then after sort of 20 years in Hong Kong, I decided to come back to the UK and try and see if I can kind of get a job. I lived there for 20 years, and did all my schooling out there. But when I was like four years old, I went out to live in Hong Kong. So I was actually born even though I’ve got a British accent, an English accent, I was actually born in Scotland. Wow, that’s a really kind of interesting question.
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